The cost of postcards or letters undelivered can add up very quickly. So it is critical to purchase wisely. The adage you get what you pay for applies to marketing lists also.

The Three Vital Characteristics of A Good List Are:

1. Deliverability--- The list should provide names and addresses that are accurate and deliverable by the USPS. Targeted lists have an average deliverability of almost 91%. Forest River’s lists average almost 95% deliverability. This is because our databases are updated on average every three weeks which is the best in the industry. All of our lists are CASS certified. And finally, we filter our lists better than many of our competitors, not offering marginal addresses and outdated information.
2. Proper Planning--- List Brokers should be able to help you target your list as well as possible. If you know your business strengths good brokers can offer guidance as to the criteria you want your list to contain. At Forest River we have over 25 years of business expertise. We have consulted for clients in the U.S., Europe and Asia. We can help you develop your direct mail plan from expectations to execution.
3. Data Hygiene--- Lists should be kept updated. lid information can be costly not only in terms of postage but good will. The USPS says that 3% of a zip code changes every three months why risk your marketing success on bad info. Forest River offers list refresh which can take your lid list and verify names and addresses.

Key Points for Mailings

• Select the Best Mail Vehicle– 94% of all direct mail postcards are at least partially read compared to only 14% of direct mail letters.
• Determine the Mail Cycle - Four to six week cycles are recommended.
• Select the Mail Date with Care – Campaigns should be mailed consistently on the same day of the week.
• Delivery Date Should Be Calculated – Ideally, your mailing should be delivered on a Tuesday or Wednesday which are the lightest postal vliume days.
• Repetition is Key – The 3rd or 4th mailing typically provides the highest response rate.
• Maintain the Mailing List – Remove undeliverable names from the list.
• Create a Current Resident List – Use the undeliverable names to generate an alternate list using Current Resident cards.