| Below are a few of our Frequently Asked Questions. If you have further questions,
please feel free to contact us. |
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| Q: |
What are MES scores? |
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| A: |
Mean Equivalency Scores are summarized credit statistics that emphasize the high and low
extremes of credit quality as well as the vast middle market. |
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| Q: |
How many leads should I buy? |
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| A: |
Developing a budget for your marketing program is very important. You need to
understand that a mailing or telemarketing list is only as successful as the investment
you put into it. For sales leads the formula requires some knowledge of your close rate, your
market share and the growth you desire. Customized lists rather than general population lists are
usually more benficial because they attack your target markets better. |
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| Q: |
What does deliverability mean? |
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| A: |
Deliverability is the success rate of your mailings getting into the intended target's hands.
For customized lists the national average is just above 90%. |
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| Q: |
What is a SAN registration and why do I need one? |
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| A: |
A Subscription Account Number is required by the
FTC and the FCC to place telemarketing calls. If you plan on calling anyone other than existing customers
you need to acquire a SAN. For more information, please go to
www.telemarketing.donotcall.gov |